Month: January 2017

MARQUEE HIRE: What you need to know

There are so many things to consider when shopping around for temporary structures, or for the better word marquees. Today I am going to share with you tips for ensuring you get bang for your buck when hiring a marquee and the things you need to be aware of.

Required Event Information:

First and foremost, it is imperative that the right information specific to your event requirements is acquired and that includes the following:

  • What type of event is the marquee required for?
  • How many people will the marquee house?
  • Will people be seated at banquet tables, theater style seating or stand up cocktail?
  • What other additional requirements could affect the size of the marquee required – for instance, will a dance floor or stage be installed inside the structure; will caterers be using a section of the marquee; will there be a buffet and/or bar service area; if it is a seated function are separate cocktail/lounge areas going to be required?
  • What is the event location?
  • Is the location a public or private venue?
  • If the location is public, what are the security arrangements?
  • What is the proposed date of the event?
  • What time frame does the supplier have for bump in and out?
  • Can the marquee be pegged into the ground or does it need to be weighted? A lot of public venues require marquees to be weighted, however if the location is one where you are able to peg, it is necessary for the supplier to know where power and water services are located under the ground if applicable
  • Is there full vehicle access to the site location?
  • Do they provide an obligation free site meeting service?
  • Can they produce event layouts if required?

It would be very disappointing and costly if you paid a company according to a specific budget and they showed up on site with a marquee that was half the size of what was actually required to fulfil your event requirements. Or better still the wrong type of temporary structure supplied for the event brief provided.

Cheapest is not always the best:

Secondly, make sure you are dealing with a reputable company. Time and time again I see clients choosing a company purely based on price and not on expertise or quality of the product or service they provide. Though it is important to shop around for a competitive price, it can sometimes prove to be event suicide if this is your primary reason for making your decision.

When selecting a hire company do your research, you need to know things like what is the caliber of their work, what do their clients have to say about their customer experience, how long have they been operating, what experience do they have in relation to the type of event you are planning, what can they offer you that their competitors do not, for example maybe they have an out of hours contact in case of those last minute unexpected hiccups, do they provide obligation free site meetings to ensure you get the right product for the desired outcome you are wishing to achieve.

Quality of Product:

Thirdly, what is the quality of their product like? This may require you to actually go into their warehouse and view their product in person, it is unlikely that any hire company would have a structure erected at their warehouse, but you can still view the quality of the fabric and frame work and also find out what options there are in regards to the types of walls available. Another alternative may be to ask what events they have coming up that you might be able to attend and view their product in action.

The last thing you want is to invest your money on a company that supplies an inferior product and that could be anything from the state of the fabric to the quality of manufacture.

Events Make You Money..

Many businesses are looking at areas where they can rein in costs and cut back on expenditure.  The Events and Marketing departments are usually the first casualties in these budgets cuts.  Our guest blogger Hayley Mason, from ETCH EVENTS, is here to remind you that a well branded, high quality event is just what you may need to get people talking about your business.   



Its called investing in your future clients.

Those who have been able to accept the upfront costs of hosting corporate events are well and truly ahead of the game. Events do cost money, and exceptional events cost even more but in reality you are almost 100% guaranteed to recoup and prosper.

It may not be as instant as charging an entry fee and making a profit on ticket sales. However, if done correctly within the next six to twelve months you will start seeing the returns.

Not convinced? Below we’ve highlighted three of the key reasons why we believe it’s true.

The Feel Good Factor

We all enjoy having a good time. Some enjoy the perks of meeting new people, some the free food, the speaker content, the goodie bags and most often than not it’s the free drinks that will win a crowd. If you can create an opportunity to have the right people at the right place having a good time, it’s going to be a memory that sticks. A good memory at that.. with your brand on it.

Good vs. Ugly

There is a difference between the good and bad events. The good ones we might tell a few friends about the following day, the bad ones we will talk to everyone about for the next week or more! If you are going to put on an event it is crucial that you understand your purpose and execute it well.

Word Spreads

If a client (or potential client) has a good time at your event they will tell someone about it and without much effort at all that’s double the number of attendees who instantly feel good about your brand (more often than not they will tweet about it and then we are beyond tripling the effect).

Being the feel good humans that we are, it really is that simple. Create an opportunity, put your best foot forward (with your brand all over it) and let your guests do the talking! They will either be back to purchase your product/service when they need it or at the very least they will be sending their friends to. Either way an event equals sales and it is possibly one of the best marketing platforms yet.

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